Privacy Policy

snapTracker knows that you care about how your personal information is used and shared, and we take your privacy seriously.
Please read the following to learn more about how we use your personal information, allowing a higher degree of safety and protection of their loved ones.

With a focus in using technologies to improve the quality of life, we are committed to the principles of respecting your privacy, keeping your data safe, and letting you decide how your information is used and shared. We guarantee you that:

  • We will only collect data that is useful to process transactions, send periodic emails and to improve snapTracker’s products, services and user’s experience;
  • We will be transparent about our data practices and will explain them in clear language;
  • We will never sell your data, and will only share personally identifiable data when you direct us to;
  • We will always take the security of your data seriously.

This privacy policy applies to our website located at (“Site”), snapTracker connect software (“Software”) and to the snapTracker mobile application. The Site, Software and app are collectively referred to in this privacy policy as the “snapTracker Service”.

Because we’re always looking for new and innovative ways to ensure a great experience for our users, this policy may change over time. If any modifications substantially change your rights under this policy, we will always provide notice on the site and by email.

Moreover, if something in this policy does not make sense or if you have any questions, please contact us at

  1. Information Gathering

    In this Privacy Policy, "Personal Information" means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to a name, an identification number, or, in certain circumstances, location information or an IP address.

    1. Visiting the Website

      snapTracker collects some data from everyone who visits our website. Whenever you visit our website, we collect industry standard log data that records information about your visits, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address from the pages you visited. We use this type of information to provide you with information that’s relevant to your location and to make sure that the website is working properly. We also collect data from cookies. To see the full list cookies, we use and how we use them, please read our Cookie Policy.

    2. Placing an Order

      When placing an order, you will be asked to fill some personal information, including your email address, shipping address, name and phone. We save the data so that we can provide customer service related to the purchase and process your order through our fulfilment partner.

      In order to complete your order on our website, you’ll need to provide payment information. We do not, however, view or store your credit card information. This is handled by our third-party payment processor.

    3. Creating a snapTracker account

      When accessing the app and if you want to access data collected by your device from the snapTracker app, you must create a snapTracker account.

      When you create a snapTracker account, we ask for some personal information, including your email address, name and date of birth. You will also have the option to create your snapTracker account using a different credential like your Facebook account. If you choose to do so, we will ask permission to access basic to public profile information from that account, like your name, email and profile photo. You can stop sharing that information with us at any time by removing snapTracker’s access to that account or by sending us an email.

      We will access your phone’s contact list for the purpose of letting you identify contacts who are snapTracker users. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.

    4. Activating a device

      When activating a device, you will be asked to download the snapTracker app and enter information about your child such as a photo and other datas, like gender, date of birth, weight and size. Whenever you add this type of data, we collect it and store it with your other account information. We use this information to determine your childs’ personalized fitness stats – for example, calories burned, steps taken, resting time and distance travelled - and transmit this data to snapTracker app.

    5. Syncing your snapTracker device

      When you sync your device, data about your child activity and the location is transferred from your device to our servers. This data is stored and used to provide the snapTracker Service. Each time a sync occurs, we also log data about the transmission. Some examples of the log data are the sync time and date, device battery level, position and activity data of the child since the last sync.

    6. Asking for Help

      Whenever you contact snapTracker for help, we collect your name and email address along with any additional information you provide in your request and store it on our servers in order to provide you with customer service and to improve the customer service. You can also contact snapTracker through public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication with us if you contact us through these channels.

    7. Sharing access to your child info

      snapTracker lets you share with your friends, who are already snapTracker users or invite friends and who have not yet joined to access to each other’s childs, and monitor their activity and location from anywhere. You can share access to your child info by providing their email addresses by accessing social networking accounts such as Facebook, or from the contact list on your phone. When you share your friends’ contact information with us, we will only use it for this purpose. We do not store your phone’s contact list, and it is deleted immediately after it is used for this purpose.

    8. Activating location features

      Location features such as mapping, virtual places and notifications are only available if you activate them. When active, snapTracker collects data like GPS signals, device sensors, Wi-Fi access points, and cell tower IDs to determine your specific location and your childs’ specific location. We store this information along with your other account information in order to provide you with location features. If you are using a mapping feature, we will send your location information to our mapping service provider, so they can display your location on a map. They are contractually prevented from sharing or using this data for any other purpose. You can deactivate these features at any time and snapTracker will stop collecting this type of information.

  2. Information Processing

    snapTracker uses your data to provide you with the best experience possible and to help you make the most of your device. Here are some examples:

    • Size, weight, gender and age is used to estimate the number of calories your child burns;
    • Contact information is used to send you account notifications and to inform you about new features or products we think you would be interested in;
    • Your data is used for research to understand and improve snapTracker products and services;
    • Logs and other data are used to troubleshoot snapTracker services; detect and protect against error, fraud or other criminal activity; and enforce the snapTracker Terms of Use;
    • De-identified data that does not identify you may be used to inform the community about trends; for marketing and promotional use; or for sale to interested audiences.

    We don’t sell any data that could identify you. We only share data about you when it is necessary to provide our services, when the data is de-identified and aggregated, or when you direct us to share it.

    1. Data that could identify You

      Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share PII data under the following circumstances:

      • With companies that are contractually engaged in providing us with services like order fulfilment, billing, email management and credit card processing. These companies are obligated by contract to safeguard any PII they receive from us;
      • If we believe, after due consideration, that doing so is reasonably necessary to comply with a law, regulation, or valid legal process. If we are going to release your data, we will do our best to provide you with notice in advance by email, unless we are prohibited by a court order from doing so or where the request or legal process is directly related to a regulatory investigation. In the latter case, we will ensure user information we disclosed is treated as confidential;
      • If it is necessary for connection with the sale, merger, bankruptcy, sale of assets or reorganization of our company, your PII can be sold or transferred as part of that transaction as permitted by law. The promises in this Privacy Policy will apply to your data as transferred to the new entity.
    2. Data that does not identify You

      snapTracker may share or sell aggregated, de-identified data that does not identify you with partners and the public in a variety of ways, such as by providing research or reports and trends. When we provide this information, we take legal and technical measures to ensure that the data does not identify you and cannot be associated back with you.

    3. Data that you direct us to share

      You can direct us to share data with other parties. For example, you might authorize us to link your snapTracker account with a third-party or link to your Facebook account. Once you direct us to share your data with a third party, that data is governed by the third-party’s privacy policy. You can revoke your consent to share with the third party at any time by contacting snapTracker Customer Support.

    4. Other Ways You Might Share Your Data

      1. Default Visibility Settings

        The privacy settings on new snapTracker accounts are set to reveal minimal data about you with the purpose of getting you active and involved. You can accept to share more info on the app and can always adjust your privacy settings by sending us an email.

      2. snapTracker Social Tools

        In order to increase the engagement with the product, snapTracker provides ways for you to share data with other snapTracker users, such as with the Daily, Weekly, Monthly and All-time Leaderboards. When you interact with others in these ways, you will be displaying your data based on the visibility settings in your User Account privacy settings.

      3. Newsletter

        If you subscribed to our newsletter, we will use your data in the following ways:

        snapTracker’s newsletter includes news, offers and other information from snapTracker. Through the newsletter, you will receive personalized advertising about our products and services or proposals to participate in campaigns.

        By subscribing to the snapTracker’s newsletter, you agree that in order for us to make a personalized compilation of news, offers and other information, we may review your purchasing and use patterns of our sites so that we can compile a personalized newsletter for if it meets your needs and interests. Your data is also stored and used for promotional purposes and market research. For this purpose, we will only contact you by email. Finally, we will also use your data to analyze and improve the effectiveness of our sites.

        If you no longer wish to receive the newsletter, you can unsubscribe from the newsletter at any time. To do so, click on the link in all newsletters. You will be directed to the cancellation process. You may also email us your revocation of consent regarding your subscription to the newsletter.

      4. Contests and Giveaways

        snapTracker may offer opportunities to participate in contests, giveaways and other promotions. Any data you submit in connection with these activities will be treated in accordance with this Privacy Policy unless the rules for those offers notes otherwise.

      5. Surveys

        snapTracker may also ask you to participate in surveys that help us understand your use of our products and services. Any PII you provide to snapTracker in these surveys will only be used in relation to that survey and as stated in this Policy.

    5. How long we save your data

      We store your PII for as long as you remain as a snapTracker customer.

    6. Edit or modify your data

      Any data that you provide to snapTracker through the website can be modified by sending an email to Customer Support. Any data that you provide to snapTracker through the APP can be modified from your preferences. If you remove data from your User Account, it will no longer appear to you or others who use the Service. Backups of that data will remain in association with your User Account and in our archive servers.

    7. Deactivate your snapTracker account

      You can deactivate your snapTracker account by contacting Customer Support. By doing that, data that can identify you will be removed from the service, including but not limited to your email and name. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. snapTracker may continue to use your de-identified data.

    8. snapTracker policies for children

      snapTracker is not directed at persons under the age of 13. We do not knowingly collect any PII from children under 13. If you are aware of a user under the age of 13 using snapTracker, please contact us at

    9. Opt-out of receiving snapTracker emails

      You can opt-out of receiving promotional emails by unsubscribing via the “Unsubscribe” link in any snapTracker email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your account maintenance.

    10. Keeping data safe

      snapTracker uses a combination of technical and administrative security controls to maintain the security of your data and protect the personal data of users against unauthorized access. However, the user is responsible for ensuring that the computer they are using is appropriately protected, for example, against malicious software and computer viruses. Furthermore, whenever data is collected over an open network such as the internet, the data may be transmitted without secure conditions, whereby there is a risk it may be seen and used by unauthorised third parties. Users shall not be entitled to provide their password and any other data that permit access to the user’s account to third parties.

      If you have a security-related concern, please contact snapTracker Customer Support.

    11. Handling data from international visitors

      snapTracker Services are hosted in Italyand EU law. If you are accessing this services from outside Italy or the EU pleased please be advised that the Italian or EU law and other countries may not offer the same privacy protections as the law of your jurisdiction. If you are an EU or Switzerland resident all the personal information shared with other recipients, as described in this Privacy Policy, will have to comply with the applicable legal requirements for the transfer of personal information to recipients in countries outside the EU and Switzerland.

  3. Contact us if you have questions

    You are entitled at any time to request information about your Personal Data that we store and request us to correct, delete or block your Personal Data. If you wish to do so or have any other question relating to data protection in connection with the Website or app, please contact us at

    The snapTracker Team